Amit Srivatsa Gorti

01 Experience

1. Solid Optics EU NV

   Mar 2025 – Apr 2026

   Content Specialist

   • Introduced AI-assisted workflows cutting content production time by ~50%
   • Produced 12+ animated videos converting HR and ISO policy documents into engaging compliance content
   • Created training videos and quizzes standardising onboarding across the organisation
   • Planned marketing support for industry events, improving post-event sales follow-ups

2. Magic Wand Solutions

   2024 – present

   Founder

   • Founded AI consultancy helping SMEs integrate intelligent workflows and automated content engines
   • Built The AI Edge workshop landing page with full conversion architecture: objection handling, tiered pricing, benefit-first sections
   • Delivered AI and future-of-work sessions at TIAS Business School

3. Adobe Inc

   2022 – 2023

   Senior Content Strategist

   • Drove 11% user acquisition lift through Creative Cloud self-serve acquisition funnel optimisation
   • Improved trial-to-paid conversion by 6% via self-service content path optimisation
   • Collaborated globally to build scalable content strategies across regions for B2B and B2C audiences

4. NetApp Inc

   2019 – 2022

   Content Strategist

   • Reduced knowledge base bounce rate by 20% through data-driven content restructuring
   • Improved CTR by 10% and AI chatbot engagement by 30% through targeted optimisation
   • Led full MindTouch CMS migration: restructured taxonomy and modular content architecture
   • Leveraged Copilot automation to significantly improve project execution speed

5. Full Circus Media

   2013 – 2018

   Content Writer & Designer

   • Executed high-quality copy-driven content for diverse B2B and B2C clients
   • Managed performance marketing campaigns on Google Ads and LinkedIn with measurable ROI
   • Led creative direction for multiple startup brand launches and rebrands