Amit Srivatsa
Amit Srivatsa Gorti
AI-first content strategist · SEO, organic growth & LLM discoverability
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Experience
Solid Optics EU NV2025
Marketing Coordinator
  • Introduced AI-assisted workflows cutting content production time by ~50%
  • Produced 12+ animated videos converting HR and ISO policy documents into engaging compliance content
  • Created training videos and quizzes standardising onboarding across the organisation
  • Planned marketing support for industry events, improving post-event sales follow-ups
Magic Wand Solutions2023 – present
Founder & AI Consultant
  • Founded AI consultancy helping SMEs integrate intelligent workflows and automated content engines
  • Built The AI Edge workshop landing page with full conversion architecture: objection handling, tiered pricing, benefit-first sections
  • Delivered AI and future-of-work sessions at TIAS Business School
Adobe Inc2022 – 2023
Senior Content Strategist
  • Drove 11% user acquisition lift through Creative Cloud self-serve acquisition funnel optimisation
  • Improved trial-to-paid conversion by 6% via self-service content path optimisation
  • Collaborated globally to build scalable content strategies across regions for B2B and B2C audiences
NetApp Inc2019 – 2022
Content Strategist
  • Reduced knowledge base bounce rate by 20% through data-driven content restructuring
  • Improved CTR by 10% and AI chatbot engagement by 30% through targeted optimisation
  • Led full MindTouch CMS migration: restructured taxonomy and modular content architecture
  • Leveraged Copilot automation to significantly improve project execution speed
Full Circus Media2015 – 2018
Content Writer & Designer
  • Executed high-quality copy-driven content for diverse B2B and B2C clients
  • Managed performance marketing campaigns on Google Ads and LinkedIn with measurable ROI
  • Led creative direction for multiple startup brand launches and rebrands
Education
TIAS Business School
Full-time MBA
Netherlands · 2023-2024
Toulouse School of Economics
Masters in Economics
France · 2013-2015
Sri Sathya Sai Institute
BSc Economics (Hons, Distinction)
India · 2008-2011
Skills
Content StrategyAI SystemsSEOLLM DiscoverabilityOrganic GrowthB2B SaaSFractional CMOAdobe CCNotionCopilot
Languages
English (C2)Hindi (Native)Telugu (Fluent)French (Basic)Dutch (Learning)
Interests
Card MagicChessCricketChai