Thoughts on Marketing, AI, and the future of work.https://www.amitsrivatsa.com/https://www.amitsrivatsa.com/blog/technology/adobe-stock-cancelling-subscription/https://www.amitsrivatsa.com/blog/technology/adobe-stock-cancelling-subscription/After nearly two decades as a user, employee and shareholder, I didn't renew Adobe Creative Cloud. This is an economics story, not a takedown.Tue, 14 Jul 2026 00:00:00 GMThttps://www.amitsrivatsa.com/blog/ai/yin-yang-writing-philosophy/https://www.amitsrivatsa.com/blog/ai/yin-yang-writing-philosophy/A skeptical friend stopped spotting where AI touched my posts. The real shift was not better mimicry, but a more honest human-in-the-loop writing process.Wed, 03 Jun 2026 00:00:00 GMThttps://www.amitsrivatsa.com/blog/marketing/big-4-consultant-in-your-pocket/https://www.amitsrivatsa.com/blog/marketing/big-4-consultant-in-your-pocket/AI has made strategic marketing advice accessible to small businesses at a fraction of the cost. But most SMEs are using it for the wrong thing.Mon, 04 May 2026 00:00:00 GMThttps://www.amitsrivatsa.com/blog/ai/i-accidentally-hired-a-team/https://www.amitsrivatsa.com/blog/ai/i-accidentally-hired-a-team/I wasn't trying to build a system. But once I gave each AI tool its own job — writing, code, ops — the quality of my work got cleaner and faster.Sun, 12 Apr 2026 00:00:00 GMThttps://www.amitsrivatsa.com/blog/career/stop-cooking-dinner-with-hammer/https://www.amitsrivatsa.com/blog/career/stop-cooking-dinner-with-hammer/If you feel stuck at work, it’s probably your systems, rather than the job. Sun, 15 Mar 2026 00:00:00 GMThttps://www.amitsrivatsa.com/blog/career/real-difference-fast-learners/https://www.amitsrivatsa.com/blog/career/real-difference-fast-learners/It's not talent, IQ, or discipline. The fastest learners run a different system. Here are the three levers that actually separate them.Sat, 21 Feb 2026 00:00:00 GMThttps://www.amitsrivatsa.com/blog/marketing/great-email-worth-3-meetings-nap/https://www.amitsrivatsa.com/blog/marketing/great-email-worth-3-meetings-nap/Most meetings are just group procrastination in disguise. Here's why writing one good email beats three syncs — and the burrito that proves it.Sun, 11 Jan 2026 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/flying-high-with-newly-weds/https://www.amitsrivatsa.com/blog/archive/flying-high-with-newly-weds/Airline passengers with little babies are nothing compared to newly-weds. I had them next to me and she is spooned into him with no daylight between them...Tue, 01 May 2018 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/passion/https://www.amitsrivatsa.com/blog/archive/passion/I don't believe in following a passion. And that doesn't make me any less likely to succeed. I took Science stream in my 11th and 12th.Thu, 22 Jun 2017 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/90s-kid-india/https://www.amitsrivatsa.com/blog/archive/90s-kid-india/A 90's kid is not someone who was born in the 90's. It's someone who grew up as a kid in the 90s.Fri, 17 Feb 2017 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/young-lady-work-poem/https://www.amitsrivatsa.com/blog/archive/young-lady-work-poem/She was leaving her internship, full of memories.Fri, 17 Feb 2017 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/i-hate-kapil-sharma-show/https://www.amitsrivatsa.com/blog/archive/i-hate-kapil-sharma-show/Kapil Sharma runs a tv show, which is technically a business. It makes for good money, but some shitty humour.Mon, 06 Feb 2017 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/winter-diaries/https://www.amitsrivatsa.com/blog/archive/winter-diaries/I like winters, but sometimes, it's really a struggle. Especially in the mornings...Sun, 05 Feb 2017 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/letter-to-a-dear-friend/https://www.amitsrivatsa.com/blog/archive/letter-to-a-dear-friend/Letter to an old friend, written over Christmas of 2015, taking about life, career, and passions.Sat, 04 Feb 2017 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/a-list-of-my-favorite-tv-shows/https://www.amitsrivatsa.com/blog/archive/a-list-of-my-favorite-tv-shows/A lot of people keep asking me to suggest shows to them. I have grown tired of having to type the same thing over and over again.Thu, 02 Feb 2017 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/unlearning/https://www.amitsrivatsa.com/blog/archive/unlearning/I wanted to learn a lot of things. I still do. But I don't have the time. Isn't that the greatest tragedy of our lives? Not having time?Wed, 01 Feb 2017 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/what-the-coachman-said/https://www.amitsrivatsa.com/blog/archive/what-the-coachman-said/A cold winter morning in post-War London, and Tom has only his memories to keep him company. But can they keep him warm, too?Mon, 30 Jan 2017 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/monta-re-translation/https://www.amitsrivatsa.com/blog/archive/monta-re-translation/The lyrics — part Bengali, part Hindi — are like pearls strung together by nature. And the music is nothing short of etheral.Thu, 26 Jan 2017 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/ode-to-santa/https://www.amitsrivatsa.com/blog/archive/ode-to-santa/That fat dude with a beard who creeps into children's bedrooms when they sleep. Yeah, that guy.Sat, 21 Jan 2017 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/morbid-birthday-wishes/https://www.amitsrivatsa.com/blog/archive/morbid-birthday-wishes/Birthdays depress me. I am a morbid person. Life sucks. All the best! :)Wed, 18 Jan 2017 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/sands/https://www.amitsrivatsa.com/blog/archive/sands/A girl stood looking out into the ocean, hoping to find her inner peace.Thu, 12 Jan 2017 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/letters-to-my-little-sister/https://www.amitsrivatsa.com/blog/archive/letters-to-my-little-sister/I often write to my little sister. It's one of our special bonds. This is an excerpt from one of my letters to her.Wed, 11 Jan 2017 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/dhoni-captaincy-good-thing/https://www.amitsrivatsa.com/blog/archive/dhoni-captaincy-good-thing/Let's be rational about the whole issue, because if there's one thing you don't expect MSD to do, it's to make irrational decisions.Fri, 06 Jan 2017 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/nagpur/https://www.amitsrivatsa.com/blog/archive/nagpur/The whole place is dimly lit and deserted. There's a brooding sense of despondency that makes the air heavy.Mon, 22 Aug 2016 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/is-shah-rukh-khan-going-to-be-apples-brand-ambassador-in-india/https://www.amitsrivatsa.com/blog/archive/is-shah-rukh-khan-going-to-be-apples-brand-ambassador-in-india/Shah Rukh is an average actor with above average dedication, but with a brilliant mind for business.Fri, 03 Jun 2016 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/response-to-aap-vs-app/https://www.amitsrivatsa.com/blog/archive/response-to-aap-vs-app/You have every right to a political viewpoint. But you cannot hope to arrive at realistic conclusions if you continue to view policies through the glasses of yoThu, 21 Apr 2016 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/got-season-6s-first-episode-title-throws-light-on-jon-snows-fate/https://www.amitsrivatsa.com/blog/archive/got-season-6s-first-episode-title-throws-light-on-jon-snows-fate/Find out what the title of the upcoming episode is. And what that means to the future of Jon Snow.Fri, 08 Apr 2016 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/why-we-watch-cricket-kohli-dhoni-and-the-art-of-chasing/https://www.amitsrivatsa.com/blog/archive/why-we-watch-cricket-kohli-dhoni-and-the-art-of-chasing/And so it's in Cricket as it is in life: Sometimes we win, sometimes we learn.Fri, 01 Apr 2016 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/holi-2016/https://www.amitsrivatsa.com/blog/archive/holi-2016/A few lines written for the festival of colors.Thu, 24 Mar 2016 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/airlift/https://www.amitsrivatsa.com/blog/archive/airlift/Airlift is based on the real-life incidents of August-October 1990, Kuwait. After Saddam Hussein had captured Kuwait, over 1,70,000 Indians were left stranded; Sun, 24 Jan 2016 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/wine-and-scotch/https://www.amitsrivatsa.com/blog/archive/wine-and-scotch/A couple going through a troubled few weeks, trying to reconcile. Will they make it or break it? Part wine, part scotch, full short-story.Mon, 11 Jan 2016 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/two-paces-behind/https://www.amitsrivatsa.com/blog/archive/two-paces-behind/I'm late to work. I slept late last night. I got up late this morning. And I'm late to work now.Tue, 05 Jan 2016 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/date-a-guy-who-smokes-pot/https://www.amitsrivatsa.com/blog/archive/date-a-guy-who-smokes-pot/This post was originally published on Heart Ranjan's blog . I highly recommend signing up to his email list. 1.Sun, 03 Jan 2016 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/careers-in-india/https://www.amitsrivatsa.com/blog/archive/careers-in-india/For a very long time, the situation in India was not conducive to a lot of career options. But now times are changing. You now have the chance of making it big,Fri, 25 Dec 2015 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/tamasha-review-spoiler-free-2/https://www.amitsrivatsa.com/blog/archive/tamasha-review-spoiler-free-2/A spoiler free review of Imtiaz Ali's Tamasha.Sun, 29 Nov 2015 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/the-lean-man-on-the-balcony/https://www.amitsrivatsa.com/blog/archive/the-lean-man-on-the-balcony/“Does everything you write spring forth from some deep well of reason and purpose?' She asked.Mon, 28 Sep 2015 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/how-free-market-is-screwing-me/https://www.amitsrivatsa.com/blog/archive/how-free-market-is-screwing-me/Because there's no free lunch. And in the long run, we are all dead.Sun, 27 Sep 2015 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/drishyam/https://www.amitsrivatsa.com/blog/archive/drishyam/Spoiler Free review. Go ahead and read, no worries.Wed, 26 Aug 2015 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/kashmir-valley/https://www.amitsrivatsa.com/blog/archive/kashmir-valley/One of the best trips of my life; everyone needs to visit Kashmir at least once in their lifetime.Mon, 17 Aug 2015 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/family-whatsapp/https://www.amitsrivatsa.com/blog/archive/family-whatsapp/My family group on whatsapp, like every other family group on whatsapp, is a total and complete mostly a nightmare.Sat, 15 Aug 2015 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/inherently-indian/https://www.amitsrivatsa.com/blog/archive/inherently-indian/Of course I wrote a poem for Independence Day! Why did you assume I wouldn't?Fri, 14 Aug 2015 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/what-can-money-buy/https://www.amitsrivatsa.com/blog/archive/what-can-money-buy/So, I read this question on Quora: Why are some of the (rather most of them) Indian News channels (both Hindi and English) are biased towards BJP?Thu, 13 Aug 2015 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/why-aamir-khan-is-a-prick/https://www.amitsrivatsa.com/blog/archive/why-aamir-khan-is-a-prick/This article was originally published by Heart Ranjan on his blog. This is just a repost. Once upon a time in India, Lagaan released.Sat, 28 Feb 2015 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/the-good-bad-and-ugly-of-aap/https://www.amitsrivatsa.com/blog/archive/the-good-bad-and-ugly-of-aap/Even as I write this post, Arvind Kejriwal, sitting in some room of the Constitution Club, is being formally elected as the Leader of the Party that wTue, 10 Feb 2015 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/buried-amongst-the-books/https://www.amitsrivatsa.com/blog/archive/buried-amongst-the-books/I love visiting the Bookstore. Some people like shopping, some like to fish. Me? I love visiting the bookstore.Tue, 06 Jan 2015 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/in-the-best-interest-of-the-nation/https://www.amitsrivatsa.com/blog/archive/in-the-best-interest-of-the-nation/Cricket is a big deal in India. It has long stopped being a mere sport. Anything and anyone associated with it automatically becomes front page news.Tue, 30 Dec 2014 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/pk-movie-review-lets-be-honest-it-was-a-crappy-movie/https://www.amitsrivatsa.com/blog/archive/pk-movie-review-lets-be-honest-it-was-a-crappy-movie/Eleven years ago, Rajkumar Hirani gave us Munna Bhai.Mon, 29 Dec 2014 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/the-wailing-stone/https://www.amitsrivatsa.com/blog/archive/the-wailing-stone/I was at the National Museum yesterday. I was looking at all those idols of stone and the date of their making. Some were made over a thousand years ago!Sat, 14 Sep 2013 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/the-midnight-power-cut/https://www.amitsrivatsa.com/blog/archive/the-midnight-power-cut/Night crawls a drunkard's stagger - Hoping to approach dawn Without incident or notice. But the tyranny of fate Is a beast with little heart.Sun, 25 Aug 2013 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/delhi-drenched/https://www.amitsrivatsa.com/blog/archive/delhi-drenched/Delhi, where everything happens in excess, rain is no exception. It fell, bringing bleak uniformity to the distinctly divided city.Sat, 10 Aug 2013 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/a-sweeping-fortune/https://www.amitsrivatsa.com/blog/archive/a-sweeping-fortune/A cold night, a lone convict waiting, a broken engagement and a worker whose life is about to change forever. This is 'A Sweeping Fortune'Wed, 07 Aug 2013 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/a-dark-room-and-a-sore-voice/https://www.amitsrivatsa.com/blog/archive/a-dark-room-and-a-sore-voice/I am bored. I am suffocating. I am chocking. I am aching. But I am uncomplaining. And I am bored.Sat, 27 Oct 2012 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/the-other-side/https://www.amitsrivatsa.com/blog/archive/the-other-side/Do you know our Nation? It’s India, for your information. Just like many around you, I am an Indian too.Sun, 12 Aug 2012 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/paris/https://www.amitsrivatsa.com/blog/archive/paris/Prologue: The A nticipation The sun was out and that made the ordeal at least bearable, if not altogether pleasant.Sat, 17 Mar 2012 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/candle/https://www.amitsrivatsa.com/blog/archive/candle/Candle – it glows like life. It flickers like our flickering faith And shimmers like our shimmering hope.Thu, 15 Mar 2012 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/love-outlet/https://www.amitsrivatsa.com/blog/archive/love-outlet/Well with all the talk about Valentine's Day going around, I thought I will write a blog about it too! I mean, why not?Tue, 14 Feb 2012 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/there-was-a-dream/https://www.amitsrivatsa.com/blog/archive/there-was-a-dream/There was a dream And I dont think I am living it.Sun, 05 Feb 2012 00:00:00 GMThttps://www.amitsrivatsa.com/blog/archive/mumbai/https://www.amitsrivatsa.com/blog/archive/mumbai/Mumbai. No surprises there. Only a sense of being overwhelmed by the magnanimity of the city.Sat, 04 Feb 2012 00:00:00 GMT